THE HISTORY OF CENTURY 21

Everything to offer

In a diverse world, we have something unique to offer to prospective homebuyers and sellers. Brokers understand the nuances of the communities and countries that they serve. Century 21 Real Estate LLC helps them succeed and accomplish more through innovative approaches, established principles and systems that give their agents an advantage all around the world. When organizations work hand in hand, as the CENTURY 21 family does, a whole world of possibilities can be discovered.

GLOBAL ALLIANCE

Today, CENTURY 21 Real Estate LLC is the franchisor of the world’s largest residential real estate sales organization. It’s made up of more than 7,700 independently owned and operated franchised broker offices in 73 countries and territories worldwide. CENTURY 21 Real Estate LLC is a subsidiary of Realogy Corporation.

But the real story is beyond numbers. It’s about shared values, beliefs, and hard work from everyone that is the part of the CENTURY 21 brand. Century 21 is the most recognized name in real estate. Our clients have come to expect only the best from our team. We deliver this by understanding their goals and then adopting them as our own. We’ve maintained our high standards by attracting some of the finest real estate professionals in the world, then helping them offer excellent service to customers.

SWEEPING VISION, SOLID GROUND

CENTURY 21 Real Estate LLC is committed to giving real estate professionals some of the best training and cutting edge systems to best serve their customers. Our broad range of knowledge and experience makes us comfortable in changing markets. Our heritage of professionalism, dependability, and customer understanding have become synonymous with the CENTURY 21 gold jacket – no matter which diverse community we’re reaching around the world.

The global structure, matched with the locally established reputations of entrepreneurs around the world is unbeatable. Wherever the name of the CENTURY 21 System is known, it is a promise of delivering the standard of service that our customers deserve… The Gold Standard.

The History of the CENTURY 21 System

The CENTURY 21 System has a powerful history – it’s a history still in the making – and it leads to future.

• 1971 – Century 21 Real Estate Corporation opens for business in Orange County, CA, USA
• 1974 – Canada becomes the first CENTURY 21 international franchise.
• 1977 – The CENTURY 21 National Advertising Fund (NAF) began operating to help achieve a high degree of awareness among consumers nationally. This was the first time all franchisees came together collectively consortium.
• 1979 – Easter Seals becomes the System’s major philanthropy and expects to reach $100M in contributions by our 30 year anniversary
• 1983 – The Century 21 System expands to Japan, our first in Asia.
• 1986 – The Century 21 System launches first-ever national marketing outreach to Hispanic-American customer, with in-language marketing materials.
• 1987 – Expansion of the CENTURY 21 System to France is announced at the annual Convention
• 1992 – The Century 21 System reaches $100 billion in sales.
• 1996 – CENTURY 21 Fine Homes & Estates and CENTURY 21 Recreational Properties, vacation homes and second homes. CENTURY 21 Real Corporation and America Online launch CENTURY 21 Communities, the first online source of information about communities and neighborhoods across the United States and Canada for potential homebuyers
• 1998 – The CENTURY 21 System establishes master franchise agreement servicing all of South America
• 2000 – The new Century21.com Web site is launched, with many innovative customer-friendly features including a home planner and virtual agent option. CENTURY 21 China opens.
• 2002 - CENTURY 21 Real Estate Corporation is named the all-time top corporate fundraiser for the Easter Seals charity. Cebtury21.com is named the most trafficked real estate sales organization Web site by Jupiter Media Matrix.
• 2006 – For the fifth year in a row, the innovative agent – training program the CENTURY 21 Learning System is named Training magazine’s prestigious “Training Top 100” list. A groundbreaking housing price index is generated by CENTURY 21 Turkey, empowering local real estate professionals and informing their customers.